We, Ideal of Sweden AB, ("IDEAL") use cookies and other tracking technologies (jointly referred to as "Cookies") on our website www.idealofsweden.com (the “Website”).

With this cookie policy (the “Policy), we want to inform you how and for what purposes we use Cookies when you visit the Website.

For more information about how we process your personal data in relation to Cookies, please refer to our Privacy Policy.

In this Policy you can find information on how and why we use Cookie. The information also describes how you can block and delete Cookies as well as your rights to make a complaint to supervisory authorities.


  • To show you relevant marketing from us and our partners
  • To get information about, and analyze, how the Website and different individual parts of the Website performs
  • To personalize your experience of the Website
  • To enable your use of the Website


A cookie is a small text file that the website you are visiting asks you to save on your computer, cell phone or any other device that you use to visit the website.

Cookies can be divided into first and third-party cookies. First-party cookies are set by us as the owner of the Website and third-party cookies are set by our partners and suppliers. We use both first and third-party on the Website. 

For more information about the Cookies used on the Website, the function and purpose of each Cookie and the duration of the Cookies, please refer to the cookie banner on the Website. For example, third-party cookies owned by Facebook, Google and YouTube are used on the Website. For more information on how companies behind the third-party cookies manages cookies and any information it collects, please refer to the cookie policy and privacy policy of each specific company, for example: Facebook at Facebook Data Policy and Google (including YouTube) at Google Privacy & Terms .


To show you relevant marketing

These Cookies may be set on the Website by our advertising partners. The Cookies may be used by these companies to build a profile of your interests and show you relevant advertisement on the Website and other websites that you visit. Personal information is not stored directly, the profile built by the advertising partners is based on uniquely identifying your browser and internet device. If you do not allow these Cookies, you will experience less targeted advertising.

The Cookies described in this section are for example used to:

  • Create a personalised ads profile
  • Select basic ads
  • Select personalised ads

To analyze how the Website is used 

These Cookies allow us to analyze how our visitors use our website to improve our website, our products, and services. To do this we use the analytic service from Google Analytics. The analytic service means that we place a random ID on your device to distinguish your device from other visitors and to acknowledge patterns in how our website is used. We will however not know who you are. These Cookies help us to receive knowledge about which pages that are the most and least popular and see how visitors move around the Website. If you do not allow these Cookies we will not know when you have visited the Website and will not be able to monitor the performance of the Website.

The Cookies described in this section are for example used to:

  • Develop and improve the Website and our products
  • Measure ad performance
  • Measure content performance

To improve and personalize the use of the Website

These Cookies enable the Website to provide enhanced functionality and personalisation for you as a visitor. The Cookies may be set by us or by third-party providers whose services we are using on the Website. If you do not allow these Cookies, some or all of these services may not function properly. The Cookies are used to:

  • Select personalised ads
  • Select personalised content

To enable your use of the Website

These Cookies are necessary for the website to function and cannot be switched off in our systems. The Cookies are usually only set in response to actions taken by you, for example setting your privacy preferences or filling in interactive forms on the Website. You can adjust the settings in your browser to block these Cookies or alert you regarding these Cookies, but please note that this may result in that some parts of the Website will not work.


When you visit the Website for the first time we ask for your consent to use the Cookies described above and listed in our cookie banner on the Website. You can withdraw your consent at any time. If you no longer wish to store the Cookies you have accepted, you can go to your web-browser settings and accept, deny or remove Cookies.

Chrome (https://support.google.com/ )

Safari (https://support.apple.com/ )

Safari on iPhone and iPad (https://support.apple.com/ )

Internet Explorer and Microsoft Edge (https://support.microsoft.com/ )

Firefox (https://support.mozilla.org/ )

Please note that you will likely not be able to use all services on the Website if you choose to deny Cookies.


If you would like to complain about our use of Cookies you can reach out to the supervisory authority for electronic communication. In Sweden, you can reach out to the Swedish Post and Telecom Authority (Sw. Post- och Telestyrelsen).


We reserve the right to make changes in this Policy. If a change affects our obligations or your rights, we will inform you about the changes in advance in order to give you the possibility to accept the updated policy. 

Please do not hesitate to contact us if you have any questions regarding our use of Cookies: [email protected]